Connecting with the Fluid Consumer in 2012, good Critical Mass Slideshare on Barry Ritholtz’s blog

Fluid Consumers:

  • Ebb and Flow At Their Leisure
  • Seek Their Own Level
  • Follow The Path Of Least Resistance
  • Erode The Best Marketing Intentions
  • Collectively, Are A Force Of Nature
  • They Live In The Here And Now
  • They Seek Answers
  • They Are Plugged In

Check it out here:

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